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Navigating the AI Landscape with Bard and Chat GPT

ChatGPT became an internet sensation as a generative AI chatbot, and recently, Google launched its AI-powered chatbot. Although they perform similar tasks, there are some differences between the two. In this article, we will discuss a few of these differences.

What is Generative AI?

Generative AI is a rapidly growing field that has the potential to revolutionize many areas of technology and society, including creating new forms of art and entertainment, advancing scientific discovery, and providing more personalized and relevant experiences for people.

Generative AI is a type of artificial intelligence that focuses on generating new data. It does not simply recognize or categorize existing data. The primary goal of generative AI is to create new and original data, such as images, text, audio, or video, by learning the patterns and characteristics of existing data. Later, this knowledge is used to create something new.

The generative AI model works by learning the underlying patterns and distributions in a dataset and then using that knowledge to generate new data that fits within those patterns. There are multiple methods for generative AI, including generative adversarial networks (GANs), variational autoencoders (VAEs), and Markov chain Monte Carlo (MCMC) methods. However, there are some concerns with AI-generated content, such as a lack of creativity, quality concerns, algorithmic devaluation of the content, and the need for human editing.

How Does Bard Work?

Bard retrieves responses from the internet and uses Google's Language Model for Dialogue Applications (LaMDA). The second version of LaMDA uses less computing power, making it scalable for more people to use and provide feedback.

Bard is currently in beta testing and provides more information in response to questions than a typical Google search result. Its main objective is to provide data in an easy-to-understand format, as opposed to a search engine result page. It is expected that Bard will also work as a personal assistant, helping with tasks such as booking vacations, searching for existing reservations, and assisting with meals.

Bard vs. ChatGPT

ChatGPT and Bard offer similar services, where users type in a query to receive a human-like response. In February 2023, Microsoft announced that it will release technology for larger companies to build and customize their chatbots using ChatGPT technology. Microsoft will also integrate AI-powered search functions into Bing and Edge with a chat experience to help users with their searches.

The main difference between ChatGPT and Bard lies in their source of data. Bard retrieves information continuously from the internet, providing it with access to the latest information, while ChatGPT's data is limited to information up to 2021. Furthermore, Bard uses LaMDA for dialogue applications, while ChatGPT uses GPT3.5.

LaMDA was developed on an open-source network to understand natural language and is trained to find patterns in sentences and between words to create dialogues rather than individual words. Bard generates information in larger chunks, while ChatGPT generates content from a single text prompt.


Several AI content generators, such as ChatSonic, Jasper AI, and Wordtune, are available today from startups. The future of AI in marketing continues to evolve and adapt quickly, with new applications beyond content generation, such as customer service, email optimization, product recommendations, and social media posts.



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