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#Product Rescue
Revamp of BI Platform for Advertising Performance
Our Client
A digital advertising company relying on a business intelligence (BI) platform to deliver campaign performance insights, onboard new customers, and support business growth.
The Challenge
The client’s existing BI platform was under significant strain — plagued by long and frequent downtimes, inconsistent data (missing or duplicated), and slow, error-prone customer onboarding. Feature deployments were delayed, and any instability affected the availability of real-time performance data critical to their operations.
Our Approach
Platform Assessment
We began with a focused technical deep dive. Our 5-member product engineering team analyzed the platform to identify:
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Single points of failure
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Performance bottlenecks
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Integration issues across critical workflows
This helped us map the problem areas clearly and create a targeted action plan.
Stabilizing the Existing System
We prioritized and resolved the most urgent technical issues, restoring the platform’s stability and improving reliability for business users. The system became more resilient, even under heavy data loads and user activity.
Building the Next-Gen Platform
In parallel, we began architecting a future-ready version of the platform. Key improvements included:
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​Data isolation by design for improved security
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Near real-time reporting for faster insights
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Scalability to handle increasing data and usage
Technologies
Tangible Improvements Across Key Dimensions
Stability
Before
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Users with large datasets experienced frequent page load failures. A fault in one part of the system could bring down the entire application.
After
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The platform now remains stable even for heavy data users. Bottlenecks and failure points have been resolved.
Maintainability
Before
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Bug fixes were reactive and chaotic, leading to a maintenance nightmare.
After
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A domain-driven design approach and consistent control flows enable predictability. High automation ensures efficient operations.
Security
Before
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A lack of multi-tenant architecture raised concerns around data exposure.
After
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Information isolation is built into the design, preventing accidental data leaks. Secure CI/CD pipelines and best practices ensure no OWASP Top 10 vulnerabilities.
Availability
Before
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Data or user overloads frequently caused outages or lags.
After
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The system remains stable and highly available, even under high load.
The Impact
From rescue to rebuild, our work delivered not just a stable platform, but a future-ready foundation for data-driven growth. With increased performance, security, and reliability, the client’s BI platform is now capable of supporting high-scale advertising analytics with confidence.
