top of page

How Market Research Helps Businesses Identify New Opportunities for Growth

Research is the cornerstone of successful business development, providing you with the insights, knowledge, and data you need to make informed decisions and drive growth. Whether you’re just starting or looking to expand your existing business operations, research is the key to unlocking your full potential.

Let’s dive in to explore the importance of research in business development with a few case study examples and how it helps you achieve your goals and drive success! Here are a few successful business practices where market research helps improve your business:

  • Identifying potential customers

  • Learning more about existing customers

  • Uncovering new markets

  • Analyzing the level of competition

  • Making informed decisions with your products and services

When starting or developing a business, you can't base research on just hypotheses and assumptions. That's where problems can arise. Instead, learning from customers is the best way to respond to their needs and wants.

What is market research?

Market research refers to the process of collecting, analyzing, and interpreting information and data to answer questions or solve problems. It involves a systematic approach to investigating a particular topic or issue, often guided by a set of research questions or hypotheses. Market research can be conducted either in-house by an organization or outsourced to other organizations specializing in market research.

Importance of Market Research

We previously noted that market research questions provide crucial data for various operations, such as product development, marketing campaigns, the sales pipeline, and more.

But to what extent do they impact these processes?

Let's break it down and examine how customer insights from our market analysis survey can affect each one.

"Research is to see what everybody else has seen, and to think what nobody else has thought." -Bryon Sharp

Identifying Your Target Market

Understanding your target audience is a fundamental aspect of market research, whether you are targeting a new market or existing customers. By knowing which marketing research survey questions to ask your target market, you can identify the unique challenges and preferences of different customer types. This data can then be used to segment users based on demographic, psychographic, geographic, and other relevant attributes.

Evaluating the Competition

Evaluating the competition is an essential aspect of business development as it provides valuable insights into the market, industry trends, and customer preferences. By understanding the strengths and weaknesses of your competitors, you can develop strategies that differentiate your business and position it for success.

Identifying Opportunities for Growth and Innovation

Research can help businesses identify new opportunities for growth and innovation, including new markets, emerging technologies, and customer needs that are not being met by existing products and services. By identifying these opportunities early on, businesses can position themselves to take advantage of them and stay ahead of the competition.

Making Informed Business Decisions

Perhaps the most important benefit of research in business development is that it allows businesses to make more informed decisions. By gathering and analyzing data, businesses can make decisions based on facts rather than assumptions or gut instincts, which can reduce the risk of making costly mistakes and increase the likelihood of success.

Risks of not conducting market research

The risks of not conducting market research before launching a product or service can be significant. Without a thorough understanding of your target market and their needs, you may end up investing time and resources into a product that no one wants or needs. This can lead to a waste of money, time, and effort and may cause unlimited harm to your business.

Example: Let’s say you’re launching a new app aimed at young adults, but you don’t conduct any market research. Without research, you may assume that young adults are interested in the features you've included in the app, but in reality, they may have different needs and preferences. As a result, your app may fail to attract a significant audience, and you may struggle to generate revenue or grow your business.

Additionally, without market research, you may miss out on valuable insights that could help you improve your product or service. For example, you may not be aware of a competitor who offers a similar product or service, or you may not know that your target market is willing to pay more for a premium version of your product. By conducting market research, you can uncover these insights and make informed decisions that can help your business succeed.


Case study

How did HP (Hewlett-Packard) gain a competitive edge using market research?

The Hewlett-Packard Company (HP) is known worldwide for its printers, personal computers, and related services. HP is looking to expand and increase the sales of its products. Initially, HP introduced the computer industry to Silicon Valley, but it was limited to calculators, converters, and semiconductors.

HP has identified its target group and launched its products to university, research, and business customers as the usage of computers and printers has a high demand in these areas. Later, HP launched as an independent subsidiary to sell online directly to consumers.

The store was rebranded to 'HP Home & Office Store in 2005. This helped HP make a revenue of $91.7 billion in 2006, compared to $91.4 billion for IBM, making it the world's largest technology vendor in terms of sales.

If you want to thrive and need to conduct research for your business development or to start a new business, here are a few tips and resources to help guide you in getting started with conducting research in your business:

  • Define your research goals and questions: Before you start any research, it's important to define your goals and questions. What do you want to achieve through research? What questions do you want to answer? By clarifying your research objectives, you can ensure that you're conducting relevant and valuable research for your business.

  • Choose the right research methods: There are several different research methods, including surveys, focus groups, interviews, and observation. Each method has its advantages and disadvantages, depending on your research goals and questions. For example, surveys are great for gathering large amounts of data quickly, while focus groups are ideal for getting in-depth insights from a small group of people. Choose the method that's best suited for your research goals and budget.

  • Analyse and interpret your data: Once you've collected your data, it's time to analyze and interpret it. Look for patterns and trends in the data that can help you make informed decisions about your business. For example, if you're conducting market research, look for patterns in your target market's demographics, behaviors, and preferences.

Resource 1: Google Analytics

Google Analytics is a powerful tool for tracking website traffic, user behavior, and other important metrics. By using Google Analytics, you can gain insights into how people are interacting with your website and identify areas for improvement.

 Google Analytics is a powerful tool for tracking website traffic, user behavior, and other important metrics. By using Google Analytics, you can gain insights into how people are interacting with your website and identify areas for improvement.
Traffic analysis dashboard

Resource 2: SurveyMonkey

SurveyMonkey is a popular tool for creating and distributing surveys. With SurveyMonkey, you can create custom surveys, distribute them to your target market, and analyze the results.

Conducting research is crucial for the success of any business. By following these tips and utilizing these resources, you can gain valuable insights into your target market, industry trends, and competition. So, don't wait any longer. Start conducting research today and take your business to the next level!

Contact us here to learn more about Vikasietum's Research as a Service and what we do differently to give you an edge over everyone else!



bottom of page