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#Research
Using Word Analysis to Shape a Successful Wellness Product Launch
Our Client
An India-based wellness brand preparing to launch a new product and looking to connect meaningfully with its target audience through the right messaging.
The Challenge
In a saturated wellness market, every word counts. The client wanted to ensure their product messaging was not only creative but also aligned with audience expectations and grounded in real-world language patterns.
They needed a way to understand how leading brands in the wellness space were communicating — what words they used, what themes resonated, and how they built trust through language.
Technologies
Our Approach
Content Collection and Analysis
Our research team gathered product messaging from a wide range of sources — including social media, online marketplaces, and company websites — to build a comprehensive dataset.
Language Pattern Identification
We used content analysis techniques to identify high-frequency terms, recurring phrases, and consistent themes used across the wellness category. This helped surface the language that had the most resonance with wellness audiences.
Messaging Insights
The insights helped the client:
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Understand the common vocabulary and tone used across the category
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Align their messaging with audience expectations while staying true to their brand
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Create clear, confident communication for their product launch
The Impact
The client was able to shape messaging that was data-informed, audience-aware, and aligned with their values. The result was a launch that spoke directly to their market — with confidence, clarity, and connection.
Services
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Research
